The car, the red, the speed, the power, the FERRARI.
Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.
Industry: Automotive
Founded: 13 September 1939
Founder: Enzo Ferrari
One of the adversiting slogan of Ferrari:
ONLY THOSE WHO DARE, TRULY LIVE.
What Was the Inspiration for the Ferrari Prancing Horse Emblem?
The prancing stallion (the cavallino rampante) actually came from Count Francesco Baracca, who considered a national hero by Italians, a renowned Italian air force pilot during World War I. His plane had that same design printed on its side.
A couple theories exist on why Baracca chose the horse.
- Because his squad was part of a cavalry regiment
- Because his noble family raised horses on their estate
- Because he stole the design from a German pilot’s plane that had the Stuttgart city emblem on it
Nevertheless, it wasn’t until 1923 that Enzo Ferrari met Baracca’s mother and father, who asked Ferrari to use their son’s design on his cars for good luck.
The emblem’s yellow background symbolizes the color of Italian city Modena, Italy, where Enzo was born. The two letters accompanying the horse–S and F–stand for Scuderia Ferrari, the name of the brand’s racing division. Stripes on the top of the logo in red, white, and green represent the Italian national colors.
Another slogan of Ferrari:
WE ARE THE COMPETITION.
Yorumlar
IT IS FERRARI.
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